On the job at Common: Alex De La Cruz, Leasing Manager


Discover what a day in the life is like for Alex De La Cruz, Common’s Leasing Manager on the West Coast for Los Angeles and Seattle. Keep reading to learn more about his experience, and head to to learn more about our company, our values, and how you can join our team.

Hi Alex! As a Leasing Manager, what does your day-to-day look like? 

Since my role is to manage all leasing in Los Angeles and Seattle, I have many responsibilities to keep up with daily.  During my day, I first focus on pricing and marketing for each one of my homes to ensure everything is up to date and correct. Then, I sift through all of our tours to see how we are trending against Common’s leasing goals. If needed, I’ll make adjustments where needed to keep the velocity and occupancy of our homes on pace. The best part of my day is checking in with all of the Leasing Specialists that report to me to make sure they have all the tools and information they need to win the day. 

What’s your favorite part about working at Common? 

Hands-down, my favorite part of working at Common is the family environment that I have with my superiors and my team. We’re mostly remote these days, but we’re still able to create a close-knit group that can support one another on a daily basis. Being new to Common, I was thrilled to discover how transparent the company is and that everyone is happy to listen to new ideas.

How has your team transitioned during the pandemic? 

I’m proud to say that my team has thrived during the transition back and forth between being onsite and remote due to the pandemic. They’ve jumped in and made sure we’re prepared with videos and pictures of all of our vacant rooms at each home in case we continue to virtually tour future members. 

What’s one surprising thing you’ve learned as a Leasing Manager at Common? 

When I first started in this role at Common, my first week was busy! I had a big week of training and was really excited to start in my new position. Since that week, I’ve continued to learn that my role at Common has a direct impact on the future of the business, and I love being able to have a direct impact on our goals. 

I’m beyond lucky to have highly motivated people working with me, and I love being able to see my team grow. Success for me is helping each one of my leasing agents get better each day. 

Some fun stuff: 

Favorite hobby? 

I love spending time walking my two golden doodles at the beach!

Best team outing with Common? 

Game night with the greater Leasing team. It was great to be able to have fun and meet new people outside of my team.

What do you love about the West Coast? 

Being close to water. Seattle has an abundance of lakes to choose from.

What did you want to be when you grew up? 

I wanted to play in the NFL.

Favorite place? 

Back home with my family in Newport Beach, CA. 

Favorite Common home and why? 

Common Terry in Seattle! I love the exposed brick and the history. It’s awesome to see the old combined with the new to create such a warm and inviting home.

leasing manager

Are you looking for a fresh career change? We’re looking for personable people to join our Sales, Engineering, Property Services, and other teams across the country. Head to our Careers page to learn more and apply!

Related posts: