Crafted in partnership with Common’s design team, Common Studio, the Floyd side table is perfect for today’s renter.
January 18, 2022 — Today Common and Floyd announced the launch of the Common Side Table by Floyd, marking the first custom furniture collaboration between the Detroit-based sustainable furniture company and a residential brand. Common is the fastest growing global residential brand that designs, manages and leases community-driven apartments across the US. Thousands of side tables will be rolled out to Common buildings across the country in 2022.
Common’s leading in-house interior design and architecture team, Common Studio, furnishes thousands of apartments every year– making city living easier by creating on-trend, attainable living spaces for residents at otherwise unattainable price-points. Floyd designs sustainable furniture that lasts and creates pieces that are thoughtful for the home.
“We often say that Floyd’s products can Go With Anywhere, which also means they go with anyone.” Racheal Brown, SVP of Marketing at Floyd said. “The simplified form of the Common Side Table offers a canvas for Common’s residents no matter which direction their design tastes lean.”
Floyd and Common came together in 2021 to create the ultimate bedroom package for residents living at Common buildings. Both brands identified the side table as an essential item for the bedroom that needed to be designed with intention yet versatile enough to adapt to the personal styles of renters across the country. Together, Common and Floyd’s design teams considered apartment trends, real-life renter feedback, and insights from years of furnishing coliving apartments to create the perfect side table for Common. The table is the first piece in Common and Floyd’s partnership to bring custom furniture to Common’s expanding portfolio of buildings.
“At Common, our pre-furnished apartments are thoughtfully designed to last. All of our spaces, from our kitchens to our sofas, are intended to feel fresh, welcoming and well-built.” Megan Hershman, Director of Interiors at Common said. “Floyd is so considerate in their approach to creating furniture. Their product is not only dependable and sustainable, but also perfectly aligns with Common’s mission to design homes that are beautiful and built with renting in mind.”
Common is the leader in coliving, a renting style that gives residents a private bedroom and allows shared access to fully furnished living spaces, designed by Common Studio. Floyd and Common plan to create additional custom furniture in the coming year to craft the essential package for apartment living. Through this partnership, Common is making strides towards its mission of making city living easier by providing renters with the best living experience, down to the side table.
Common is a residential brand creating a better kind of multifamily property manager through innovations in technology, design, and operations. Common delivers exceptional experiences for renters across twelve cities and over 7,000 units in coliving, microunit, and traditional apartments. They are the preferred choice for both residents looking for a stress-free and all-inclusive living environment from a trusted brand, and for real estate owners seeking reliable, above-market returns. The Common platform also includes workforce housing management brand Noah and family-first operator Mily. With over 22,000 units signed and in development and over $110 million in venture capital investment, Common is expanding into 22 cities across the world. To work with us, visit our partners page or follow us on instagram at @common.living.
Floyd is a problem-solving design brand established in Detroit in 2013. Their products are developed in-house and built around the idea that well-designed furniture should be accessible, long lasting, and simple. Floyd creates innovative products that challenge the common convention of furniture and, as a direct-to-consumer brand, the experience of buying it. In 2021 Floyd was named one of Fast Company’s Most Innovative Design Companies, sharing the list with Adidas and Google. With products in the homes of over 60,000 customers, today they are one of the fastest growing furniture brands in the world.